Digital Manager

מס' המשרה: 19003

שם המשרה: Digital Manager

אזור: השרון

תיאור של המשרה:
.An excellent Hi-tech company is looking for Digital Manager to

( Manage and maintain the company website (including all images, tools, and content
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Oversee management of all digital channels (including updates, design, and user experience

(Look after social media presence across all channels (FB, LinkedIn, YouTube, Instagram 

Manage and improve lead generation campaigns, measuring results 

Develop a website traffic plan and create goals to meet

Optimize website and social media channels for SEO as well as usability

Maintain effective, cohesive, and engaging brand messaging

Create, update and manage company blog, e-newsletter, mailers and social media (including regular posts, news, job listings, etc

Management of analytical tools such as Google Analytics and Webmaster Tools

• Measure and report on the performance of all digital marketing campai

 


Requirements:

• Bachelor’s Degree in Marketing or related field required

• 5+ years’ experience in B2B & B2C digital marketing 

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Advanced knowledge of HTML and CSS 

• Solid understanding of ecommerce, PPC, SEO & SEM

• Excellent grasp of social media and website metrics and best practices

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience with website analytics tools

• Experience in setting up and optimizing Google AdWords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Creative thinking with strong writing skills, while keeping an eye on budgets and business guidelines/pol

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